Viele Tools und Dienstleister schreiben es sich auf die Fahne, den „strategischen Impact der Kommunikation“ zu messen. Der derzeitige Boom von KI und deren Integration in Tools und Services verstärkt dieses Werbeversprechen. Doch sind eigene Themen und Ziele dafür überhaupt klar definiert? Werden die richtigen Quellen ausgewertet und die Resultate korrekt zugeordnet?

In diesem Webinar erläutert Timo Radzik, Data Analyst bei Siemens, wie man den Durchblick über die eigenen Themen behält, selbst erste Wirkungsmessungen aufstellen und Dienstleistern auf Augenhöhe entgegentreten kann.

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